As I have said many times recently, the omega brand is one of the best performing luxury replica watches companies of the past 18 months, thanks to a revitalized Georges Kern and his ability to execute his ideas. If anything, Kern’s short time at Breitling demonstrates the power of what you can do if a company’s financial arm allows for a CEO to spend and invest in the future, no matter the current state of global investor confidence. The good news for the fake Breitling is that their efforts are paying off, even today.
Weeks away from the release of the first film he made, Georges Kern sits at the Four Seasons Hotel in Beverly Hills with guests from around the Americas who have come to see him, his friends, and his new creations. I’ve never seen Mr. Kern more at ease and seemingly hopeful about the future.
One cause for Mr. Kern’s positive sentiments is that business is growing for Breitling — and in important places like the United States and China. The United States has always been a strong market for Breilting.
Well-made, good-looking fake watches aren’t enough — and with Kern’s understanding of Hollywood appeal comes his understanding of marketing. That, blended with his more than two decades of experience in the watch industry, has allowed for him to be among the very few leading watch brand CEOs who have the courage to try new things in a global economic recession, when spirits are down and luxury seekers are chasing different pleasures than the generation before them.
Georges Kern also mentioned that part of his new strategy moving forward will be to release fewer watches at a time. The replica Breitling Summit saw the debut of just 14 SKUs. In the past, the brand produced such a healthy variety of versions for each model that consumers got choice paralysis. They did so because different tastes around the world would prompt them to produce slightly different styles.
The Breitling Avenger Automatic GMT 45 comes in steel with a combo polished and brushed case design. It debuts particularly with a blue dial and index-style hour markers with a case that is available either on a matching blue textile strap or a handsome three-link steel bracelet. Things get a lot more interesting with the Avenger Automatic GMT 45 Night Mission with its black and khaki tan themes.
Breitling now has two interesting competitors for the GMT model, but the competition in this area is fierce. I think both avengers automatic GMT 45 table is a hot spot, but it will take a little time for people to really appreciate it. At this point, Breitling may have fleshed out some collection and experimented with how Breitling could make a Greenwich timepiece without the talent of anyone, but they could achieve it.